Policy Analysis

Samantha Custer

Director of Policy Analysis

scuster@aiddata.org

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Samantha Custer directs AidData's Policy Analysis Unit (PAU), which blends qualitative and quantitative approaches to answer real-world questions in a way that is both academically rigorous and policy relevant. Her research examines the influence of development investments and public diplomacy efforts, generates new evidence on the use and impact of open data, and leverages surveys to learn from the experiences of decision-makers in low- and middle-income countries regarding the impact of external money and ideas on domestic policy reforms. She holds a dual masters in Foreign Service and Public Policy from Georgetown University and has a 20-year track record of leading teams and supporting evidence-based decision-making as an international relations scholar-practitioner.

M.Sc. (Distinction), Foreign Service, Georgetown University

M.P.P., Georgetown University

Certificate in Indonesian Language, University of Indonesia

B.S., International Business, Grove City College

A driving motivation for Samantha's work is to find new ways to quantify concepts, activities, and trends that are historically opaque or difficult-to-measure. She oversees AidData's Policy Analysis Unit which has pioneered the development of new methodologies to: track financing for the sustainable development goals and other thematic priorities; survey public, private, and civil society leaders in 141 countries about their experiences and views of development partners; monitor media resilience, civic space robustness, and energy security within and across countries; and quantify the influence of great powers from inputs to outcomes, among other topics.

Samantha and her team have a strong track record of publishing high-caliber, public good research, as well as helping organizations and governments design, implement, and scale internal analytics to inform their decision-making processes. She has produced publicly available studies in partnership with the World Bank, the Brookings Institution, the Center for Strategic and International Studies, the Asia Society Policy Institute, the Ford Foundation, the Hewlett Foundation, the Oak and Tides Foundations, along with the governments of Denmark, Germany, and the United States. Samantha's team has developed custom analysis and diagnostics feeding into decision-making processes for organizations such as the International Monetary Fund, the International Fund for Agricultural Development, and the Gates Foundation, among others.

In conjunction with her work at AidData, Samantha teaches courses for the Whole of Government Center of Excellence at William & Mary on how to measure and monitor the influence of great powers such as China, Russia, and the US . She is a member of the Sustainable Development Solutions Network Thematic Research Network on Data and Statistics (SDSN TReNDS) to spur data use for the sustainable development goals. Samantha has previously served on the advisory boards of the International Fund for Agricultural Development's Advancing Knowledge for Agricultural Impact Initiative and SIL LEAD, a nonprofit organization which supports community-led development projects around the world.

Prior to AidData, Samantha was Director for Language, Education and Development (LEAD) Asia for SIL International, providing consulting support for partners in 13 countries, overseeing two country offices, and coordinating the Asia Multilingual Education Working Group for UNESCO Bangkok. She served as Associate Director for West Indonesia, brokering partnerships with the government, coordinating with local partners, and overseeing community-led multilingual education programs in three provinces. Samantha also researched open data movements and citizen feedback initiatives with the World Bank, co-taught a class on US national security with former US Secretary of State Madeleine Albright, directed multilingual education programs in Southeast Asia with SIL International, and conducted performance monitoring for Save the Children US to ensure sponsored children were benefiting from its community development programs.

Expertise

Political Economy of Reform, Chinese Public Diplomacy, Chinese Official Finance, Aid Targeting, Aid Effectiveness, Sustainable Development Goals, Citizen and Client Feedback, Data Use and Evidence-Informed Policymaking, Performance Evaluations, Foreign Policy, Soft Power

ABC Trump’s freeze on foreign aid could give China an opening on the world stage
ABC

Trump’s freeze on foreign aid could give China an opening on the world stage

2025-02-20

Asia Times China fueling a political explosion in the Philippines
Asia Times

China fueling a political explosion in the Philippines

2025-02-14

The Times of India 'Handing on a silver platter': How Donald Trump's suspension of USAID helps China
The Times of India

'Handing on a silver platter': How Donald Trump's suspension of USAID helps China

2025-02-12

Agence France-Presse (AFP) Gutting aid, US cedes soft power game to China
Agence France-Presse (AFP)

Gutting aid, US cedes soft power game to China

2025-02-12

South China Morning Post In the Philippines, China’s media ‘charm offensive’ seeks to shift perceptions
South China Morning Post

In the Philippines, China’s media ‘charm offensive’ seeks to shift perceptions

2024-09-17

Philippine Star Before Duterte admin, Chinese investments surged 950% under Arroyo – study
Philippine Star

Before Duterte admin, Chinese investments surged 950% under Arroyo – study

2024-09-12

Manila Standard PH-China econ ties ‘not bad’ but debt risks seen — AidData
Manila Standard

PH-China econ ties ‘not bad’ but debt risks seen — AidData

2024-09-12

Philippine News Agency 40% of Chinese financing in PH tied up with at least 1 ESG risk: study
Philippine News Agency

40% of Chinese financing in PH tied up with at least 1 ESG risk: study

2024-09-11

Manila Bulletin Research group warns of Chinese investment risks in PH
Manila Bulletin

Research group warns of Chinese investment risks in PH

2024-09-11

Philippine Star Philippines won't benefit from cutting economic ties with China — US research group
Philippine Star

Philippines won't benefit from cutting economic ties with China — US research group

2024-09-11

Philippine Star Filipino influencers, troll farms tapped for pro-China narratives — study
Philippine Star

Filipino influencers, troll farms tapped for pro-China narratives — study

2024-09-11

Rappler In The Public Square with John Nery: Who’s promoting pro-Beijing stories in the Philippines?
Rappler

In The Public Square with John Nery: Who’s promoting pro-Beijing stories in the Philippines?

2024-09-11

Tanzania Daily News Tanzania attracts 7.4tri/- annually from US ties- Report
Tanzania Daily News

Tanzania attracts 7.4tri/- annually from US ties- Report

2024-06-19

The Financial Times China emerges as one of biggest bilateral lenders to Philippines
The Financial Times

China emerges as one of biggest bilateral lenders to Philippines

2024-06-05

Newsweek New Research Shows Huge US Economic Footprint in Strategic Region
Newsweek

New Research Shows Huge US Economic Footprint in Strategic Region

2024-02-27

C-SPAN China's Financing of Global South
C-SPAN

China's Financing of Global South

2024-02-21

Bloomberg Adani Plots Expansion of Overseas Port Empire After US Funding
Bloomberg

Adani Plots Expansion of Overseas Port Empire After US Funding

2023-11-12

Hindsight A Data-Centric Look at the Belt and Road Initiative: Part 1
Hindsight

A Data-Centric Look at the Belt and Road Initiative: Part 1

2023-09-25

Global Partnership for Effective Development Cooperation (GPEDC) Development programs must capture local insights
Global Partnership for Effective Development Cooperation (GPEDC)

Development programs must capture local insights

2023-06-21

The Guardian New Zealand and Fiji strike defence deal amid rising Pacific tensions
The Guardian

New Zealand and Fiji strike defence deal amid rising Pacific tensions

2023-06-14

Euromaidan Press Inside Russia’s long game to project influence and undermine Ukraine: Leadup to the 2022 invasion
Euromaidan Press

Inside Russia’s long game to project influence and undermine Ukraine: Leadup to the 2022 invasion

2023-02-21

Radio Free Asia China's Xi Jinping to visit Central Asia on first post-pandemic foreign trip
Radio Free Asia

China's Xi Jinping to visit Central Asia on first post-pandemic foreign trip

2022-09-13

NPR Planet Money: China's global lending binge
NPR

Planet Money: China's global lending binge

2022-08-25

The Diplomat Beijing’s Public Diplomacy in South And Central Asia
The Diplomat

Beijing’s Public Diplomacy in South And Central Asia

2022-01-17

Foreign Policy Poll: China’s Influence Is Not Inevitable
Foreign Policy

Poll: China’s Influence Is Not Inevitable

2021-07-15

The China in Africa Project Does China's growing investment in overseas aid lead to more influence in places like Africa?
The China in Africa Project

Does China's growing investment in overseas aid lead to more influence in places like Africa?

2018-06-11